This past Saturday night, we had our annual meeting at the First Congregational Church of Woodstock (thanks for that FCCW!).
It was a good turnout as seen in the picture above.
The agenda included reporting, visioning and a pot luck meal. One thing we wanted to show but didn’t have time for was Robert’s fly through of the new pavi. You can watch it over here.
Greetings friends. The below blog post was written by a friend and consultant, Mark Vincent. He has been working closely with me (Tuna) on our campaign to rebuild the pavilion. This summer we are entering the “Public Phase” of this effort and so I thought I’d share it with you this “Tuna Tuesday”.
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Capital campaign communication: 2 awesome examples
We learn so much from our clients. Occasionally we can pass the benefits along.
I have been privileged to work with Bethany Birches Camp as they ready themselves for their first big capital campaign. Their Executive Director, still in the early stages of his career, is an outstanding example of someone who knows he doesn’t know and is therefore able to learn and grow and put a lot of long-timers to shame at the excellence he is already achieving.
Most noticeable is the way he, the board and volunteers have been able to inject the organizational culture of the camp into all their campaign communication. Whenever the constituency interacts with them they are having a camp experience, not just a communication from the camp. Here are two awesome examples:
1. Their video that introduces the campaign and makes the case provides an excellent standard other organizations can aspire to reach:
2. A recent update on an unanticipated project that could have harmed momentum conveys a non-anxious, thankful, yet light-heartedly determined way forward. Anyone who participated can find themselves in the blogs/photos etc. that are linked in the note. It provides a great personal touch mixed with the benefits of social media and web. Here is the text:
Greetings friends. I’m writing with deep joy in my heart for each of you. As you probably remember about a year ago we received some tough news from the fire marshal: that the Bethany Birches Cabin would be shut down April 1, 2012 until we complied with numerous requirements.
One of my biggest concerns was how we’d pay for the upgrades to the building. My second concern related to how to get the work done. Because of you, the work was finished and paid for! THANK YOU!
Thank you, thank you, thank you for your support of this effort and for your ongoing help in Bethany Birches’ mission to help young people develop their relationship with God. Without you we would still be without the use of the cabin!
Brandon
And here is one more idea. Why not take these examples to your development and/or communications team to view and then ask what is one step we might take to better inject our organization’s culture into our communication–especially in a capital campaign? How might our constituency have an ongoing experience and not just another communications piece?
It would be interesting to gather all the stories and memories made by different people at camp. We became involved when we took some young adults from our church to camp for a service weekend. Then we took our family and volunteered for a week, and then volunteered this summer for a week as camp shepherds.
The theme for this summer was “Inside Out” and one of the daily themes was “Big Things in Small Packages”. As we stood inside the pavilion with over fifty 12-14 year olds, we all shared how BBC is a BIG thing in a small package. It is BIG because it is a place where kids feel safe and loved. It is BIG because it is the first place campers learn of God’s kingdom and unconditional love. It is BIG because of the positive impact on everyone there, from the campers, to the staff, to the volunteers. It is BIG because it continues to offer opportunities for these kids to come back time and time again. Did you know that many of the staff are former campers? Do you know how many families send multiple kids there, for many years?
The pavilion needs help, and soon you will hear more about MISSION POSSIBLE: The Pavilion Project. There is a group of people who have volunteered to help on the funding side, and we are called the Resource Development Team (RDT). Our charge is to help keep camp going for another 50 years, by supporting a campaign to fund a new pavilion. The “pavi” (short for pavilion) is the heart of BBC facility, and it needs help. Each person on the RDT has already made specific time and monetary commitments to this campaign. We can’t call others to do the same until we’ve put our money where our mouth is!
Consider how BBC has influenced you… your family… your own journey with Jesus. Think and pray about how you can commit to support camp and its campaign for the Pavi. Talk about it with your family and friends. As Tuna says, nothing at camp has been accomplished alone… it takes a village to raise a Pavi.
“With man this is impossible, but with God all things are possible.” Matthew 19:26
